How you said it? The power of language as a social cue

Anna Lorenzoni & Eduardo Navarrete (University of Padova)

The identity of the interlocutor is an essential cue for successful communication. A sentence like ‘I have a large tattoo on my back’ could be considered a credible statement if made by an adult but an ironic statement if made by a child. External cues, such as age, race, or gender, are considered fundamental for social categorization, influencing the way we perceive the members of that group and their communications. Here, we focus on another cue that has received less attention. This is the case for the language (or accent) used by the interlocutor, which provides a huge amount of social information to the listener. We are exploring two different aspects. The first concerns the analysis of the power of language as a cue for social categorization. We are defining its boundaries, using different bilingual communities and different paradigms. The second aspect refers to the consequences of the interlocutor’s linguistic identity in the evaluation of the message. Specifically, we are investigating whether the inferences that the listener makes about his interlocutor according to the language he/she speaks modulate the evaluation of the message.

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