Gaze patterns and the self-view window in videomediated survey interviews
Michael Schober (New School University, NY)
In videomediated survey interviews, how will the small self-view window affect people’s disclosure of sensitive information and self-reported feelings of comfort during the interviews? This study replicates and expands on previous research by (a) tracking where video survey respondents look on the screen—at the interviewer, at the self-view, or elsewhere—while answering questions and (b) examining how gaze location and duration differ for sensitive vs. nonsensitive questions and for more and less socially desirable answers. In a laboratory experiment, 133 respondents answered sensitive and nonsensitive questions taken from large scale US government and social scientific surveys over Skype, either with or without a self-view window. Respondents were randomly assigned to having a self-view or not, and interviewers were unaware of the self-view manipulation. Measures of gaze were recorded using an unobtrusive eye-tracking system.
Italiano 
English